Category: Book Reviews

Book Reviews

Book review| The Forest of Enchantments

We have all read or heard about the great epic- Ramayana, which narrates about the life of Ram and the events surrounding his exile, kingship and other victories. Amidst the striking importance given to the heroic success of Ram and his brother Lakshman, we somewhere tend to neglect the roles of other characters, particularly the female characters. “The Forest of Enchantments” talks about Ramayana from … Continue reading Book review| The Forest of Enchantments

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Book Reviews

22 Immutable Laws of Marketing | A Refresh for 2023

It has been some time since I wanted to publish a summary of the book 22 Laws of Marketing by Al Ries and Jack Trout. This book taught me some key concepts of brand building and understanding how brands can make a mark in the minds of the customers. I would keep the concepts that are presented in the book at par with the Marketing … Continue reading 22 Immutable Laws of Marketing | A Refresh for 2023

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Book Reviews

Book Review | Man’s Search for Meaning

by Viktor Frankl In Viktor Frankl’s powerful book, “Man’s Search for Meaning,” Frankl, a Holocaust survivor and renowned psychiatrist, delves into his personal experiences in Nazi concentration camps, presenting a compelling account of resilience and hope amidst unimaginable suffering. Through his storytelling, he unveils a profound truth: even in the darkest moments of life, one can find meaning and purpose in one’s life. At its … Continue reading Book Review | Man’s Search for Meaning

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Book Reviews

Book Review | Shoe Dog: A Memoir by the Creator of Nike

by Phil Knight Did you know that Nike has a history with Onitsuka? In fact, in the pre-Nike era, the company, known as “Blue Ribbon Sports,” used to import Onitsuka Tigers and distribute them in the USA. Welcome to another book review! Today, I will be taking you through the book Shoe Dog by Phil Knight the founder of Nike as we know it today. … Continue reading Book Review | Shoe Dog: A Memoir by the Creator of Nike

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Book Reviews

Book Review | The Five People You Meet in Heaven

‘The Five People You Meet in Heaven’ by Mitch Albom is a philosophical book, simply yet intricately depicting the life and experiences of Eddie- an 83-year-old veteran who dies and goes to heaven. The book deals with life lessons which he receives after going to heaven, with intermittent chapters on his life on Earth. It revolves around the themes of child abuse, war, love, forgiveness … Continue reading Book Review | The Five People You Meet in Heaven

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